This section focuses on our fatigue road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.
Dead on their feet
This section focuses on fatigue road safety advertising campaigns. Here you can see the advertising material we’ve produced.
Radio advertising
Listen to our Switch drivers – holiday radio ad
Listen to our Switch drivers – family radio ad
Listen to our Wired and tired radio ad
Take a break
Listen to our Double radio ad
Listen to ourLong name radio ad
Listen to ourCup of Te radio ad
Listen to ourLocals radio ad
Listen to ourImpatient radio ad
Listen to ourWhy? radio ad
Listen to ourLittle holidays radio ad
Print advertising
Download print version of hidden crash
Outdoor advertising
Take a break
Take a break billboard (in situ)
Street posters
Tired drivers take longer to react bus back (in situ)
Petrol pump advertising
Swap drivers
Tired drivers take longer to react
| The fatigue campaign is supported with a range of driver fatigue education tools and interactive learning functions. |